“Fashion Transformation:” A DesignDare that attracted the fashion youth of India with the chance to win scholarships to Milano, Italy, and other exciting prizes.
Render Nightmares: Community-sourced relatable content was packaged and distributed online, educating the target audience as to how the product solves problems faced by creators.
IFN curated influencers created content around unboxing and product demo that increased brand reach and encouraged the community to try out the product.
Outcome
0
Overall Campaign Reach
0
Influencer Followership
0
Unique Leads Generated
Hyderabad Design Week with Community Partners IFN
Artist CommissionsBespoke CampaignsContent GenerationCustom Brand PromotionDatabase MarketingOffline Brand Activations
Client
Government of Telangana
Problem Statement
Content creation and awareness within the creative community for the inaugural Hyderabad Design Week.
Buzz within the community amplified through unique online and offline brand activations coupled with a portfolio showcase to display Indian creative talent to the global audience at the event.