Curate experienced mentors and attract relevant audiences for the Changemaker bootcamp to create awareness for the Z series products amongst the creative community.
Our Solution
A bespoke lead generation campaign encouraged the creative community to submit ideas inspired by the brand ethos- “Be a Changemaker” and be mentored by IFN curated jury at the boot camps in Hyderabad, Bengaluru and Mumbai.
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Outcome
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Registrations
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Winners from 50+ concepts pitched
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Impressions on Social Media
Campaign Highlights
Mentor curation
Top industry leaders curated to inspire and guide boot camp participants.
Online promotions
Awareness created through social media, emailers, and influencer activation.
Offline activation
Content programming including workshops and live art setup for all 3 bootcamps.
