Curate experienced mentors and attract relevant audiences for the Changemaker bootcamp to create awareness for the Z series products amongst the creative community.
A bespoke lead generation campaign encouraged the creative community to submit ideas inspired by the brand ethos- “Be a Changemaker” and be mentored by IFN curated jury at the boot camps in Hyderabad, Bengaluru and Mumbai.
Winners from 50+ concepts pitched
Impressions on Social Media
Top industry leaders curated to inspire and guide boot camp participants.
Awareness created through social media, emailers, and influencer activation.
Content programming including workshops and live art setup for all 3 bootcamps.