Art at Arth curated by IndieFolio Network

Bespoke CampaignsCustom Brand Promotion
Client
Zee Entertainment

Problem Statement

Set up an exclusive art zone at the festival to attract audiences and inspire artists.

Our Solution

“Art at Arth”: A nation-wide mentorship programme that brought together 5 expert mentors with the brightest of young India to create unique live installations for Arth 2020.

Outcome

0
Registrations
0
Impressions
0
Reach

Campaign Highlights

Mentor Curation

5 industry stalwarts curated from 5 different Indian cities to conceptualise the art zone.

Online Promotions

Awareness created through social media, emailers, and influencer activation.

Offline Activation

Top-notch student crowd activated through tie-ups with 14+ prestigious design institutes.

Pre-event Pitch Sessions

Workshops hosted in each city for jury to select final winners.

Mentorship Programme

Artist residency set-up in Delhi to facilitate ideation and creation between jury and finalists for the creation of installations.