Set up an exclusive art zone at the festival to attract audiences and inspire artists.
Our Solution
“Art at Arth”: A nation-wide mentorship programme that brought together 5 expert mentors with the brightest of young India to create unique live installations for Arth 2020.
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Campaign Highlights
Mentor Curation
5 industry stalwarts curated from 5 different Indian cities to conceptualise the art zone.
Online Promotions
Awareness created through social media, emailers, and influencer activation.
Offline Activation
Top-notch student crowd activated through tie-ups with 14+ prestigious design institutes.
Pre-event Pitch Sessions
Workshops hosted in each city for jury to select final winners.
Mentorship Programme
Artist residency set-up in Delhi to facilitate ideation and creation between jury and finalists for the creation of installations.
